LRR Motors, the authorized importer and distributor of JY Air EV in Nepal, has extended its wholehearted support to its brand ambassador Mr. Vijay Lama and the creative team of the Nepali film “Eklo-I” by organizing a special movie screening for JY Air EV owners, their friends and families, and members of the media fraternity.

Mr. Vijay Lama - widely respected as a senior airline captain, artist, and now a lead actor - stars in Eklo-I, which has been successfully running in cinemas across Nepal since last week.

As a mark of appreciation for his multifaceted contribution to Nepali society and the arts, LRR Motors purchased movie tickets to collectively celebrate the film and support the Nepali film industry.

Speaking on the occasion, Mr. Jeevan Jung Shahi, Managing Director of LRR Motors, said, “Vijay Lama represents discipline, leadership, creativity, and purpose - values that strongly resonate with the JY Air EV brand and LRR Motors. Our support for ‘Eklo-I’ is not only a gesture towards our brand ambassador but also a commitment to encouraging Nepali cinema and creative expression. We are proud to stand with Mr. Lama and the entire Eklo-I team.”

Mr. Vijay Lama, expressing gratitude for the support, remarked, “I am deeply thankful to LRR Motors and the JY Air EV family for this meaningful initiative. Eklo-I is a very personal journey for me as an artist, and this support motivates not just me but the entire team behind the film. It is inspiring to see a corporate brand genuinely back art, culture, and storytelling in Nepal.”

LRR Motors stated that the initiative reflects its broader philosophy of building authentic relationships beyond automobiles, aligning innovation, sustainability, and social responsibility with cultural and creative endeavours.

The company reiterated its commitment to supporting impactful individuals, progressive mobility solutions, and initiatives that contribute positively to Nepal’s evolving social and cultural landscape.

Senior Captain and artist Vijay Lama is the brand ambassador for the aviation-themed JY Air electric vehicle (EV).

Through JY Air EV, LRR Motors aims to promote technology, sustainability, and efficiency in Nepal by providing environmentally friendly and innovation-driven mobility solutions.